New Delhi: An app war is going on in West Bengal as the BJP and the Trinamool Congress have taken their election campaign to the digital space, and it is being fought between Modipara (Modi’s neighbourhood) and Didir Doot (Didi’s messenger).
Both sides are citing a high number of downloads and registrations on their respective apps. Union home minister Amit Shah launched the Modipara app during his visit to the state three days ago. The state’s ruling Trinamool Congress had launched the Didir Doot app on February 4.
The BJP’s app looks to encash Prime Minister Narendra Modi’s popularity and bring him digitally to every para (neighbourhood).
“We have got 1.8 lakh registered users on the app and the website of Modipara, and 3.5 lakh visits have been recorded,” Amit Malviya, BJP’s IT Cell head and co-incharge of West Bengal, told ET. More than half the users are of the 18-25 age group, while 31% are between 26 and 35 years of age and 18% are in the 36-60 group, he said, adding: “Many women are registering too and the app is growing rapidly in rural Bengal.”
He described the app, which is in Bengali, as a “one-stop destination” for all campaign activities of the party in the state. It allows sharing of content and offers merchandise, too. This is similar to the ‘Kamal Konnect’ app launched by the BJP for the Bihar elections.
The Trinamool Congress is claiming more than 1 lakh downloads of the Didir Doot app in a “record time”. The party terms it as a first-of-its-kind mobile application designed for the people of West Bengal to directly connect with chief minister Mamata Banerjee through live streaming and video conference and also to write to her.